How to write a news story

You can learn all the theory about journalism but the real test of your professional qualities comes when you write a story. Whether you are writing it for a newspaper or for it to be read out in a radio or television broadcast the onus is on you to construct content which will draw your… Read More

The secrets of a great press interview

I’ve always maintained that you can tell how good a journalist is by the questions they ask when they’re interviewing someone. By asking the right things in an authoritative and respectful manner you will always get to the heart of a story and elicit dynamic quotes which make your piece interesting to the audience. I… Read More

How to find the ‘hook’ in a news story

What sets a journalist apart from others is their ability to spot a newsworthy story. It is often buried in an otherwise mundane press release or it might be dropped into conversation over a drink at the pub. But good journalists will spot this ‘hook’ straight away. It’s the secret ingredient which drives news and… Read More

9 Qualities Journalists Need To Have

When I was deciding the subject matter of the opening chapter of my new book – How To Become A Journalist – I thought long and hard about it. Eventually I plumped for focusing in on the personal qualities you need to have to work as a journalist. After all, anyone who is considering what career… Read More

3 Social Networking Top Tips for Small Businesses

It’s easily done. You start posting on a business Tweetup session such as #staffordshirehour or #LeicestershireHour and you tell everyone about how wonderful your business is. You’ve only got an hour – most of these Twitter sessions last for 60 minutes on one weekday evening a week – so you fire off as many self-promotional… Read More

Three classic mistakes with press releases

So you have some news about your company or organisation and you’re desperate to get it out there via the local press. You spend a couple of hours honing the copy and then press send to fire it off via email to the newspaper which covers your patch or the magazine which writes about your… Read More

How to fail miserably on Twitter

It’s all too apparent that many people who use Twitter have no understanding of how it works. You often see accounts where someone has Tweeted thousands of times and yet they only have 25 followers. This could be down to any number of factors but the simple fact is that unless you share interesting content… Read More