How to source news

How do you actually get news? That is probably the question I am asked most by people I meet who aren’t journalists. It was a task which was a lot more difficult when I started out as a trainee reporter more than 20 years ago. There was no internet back then, no social media and people… Read More

How to write a great headline

One of the most important skills today’s breed of multi-media journalists have to master is the art of writing great headlines. When I started my newspaper career more than 20 years ago they were the preserve of the sub-editor. Young reporters didn’t need to concern themselves with writing a headline. But in modern journalism with… Read More

How to write a news story

You can learn all the theory about journalism but the real test of your professional qualities comes when you write a story. Whether you are writing it for a newspaper or for it to be read out in a radio or television broadcast the onus is on you to construct content which will draw your… Read More

3 Social Networking Top Tips for Small Businesses

It’s easily done. You start posting on a business Tweetup session such as #staffordshirehour or #LeicestershireHour and you tell everyone about how wonderful your business is. You’ve only got an hour – most of these Twitter sessions last for 60 minutes on one weekday evening a week – so you fire off as many self-promotional… Read More

How to fail miserably on Twitter

It’s all too apparent that many people who use Twitter have no understanding of how it works. You often see accounts where someone has Tweeted thousands of times and yet they only have 25 followers. This could be down to any number of factors but the simple fact is that unless you share interesting content… Read More